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They Might Be Giants
Lars Albright Founder and CEO SessionM Lars Albright is in the mob. Two mobs, in fact. Not the real mob, of course, but the sort of metaphorical mobs that spring up in technology circles, made up of...
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SXSW Expects 28K Attendees This Year—With or Without a 'Highlight'
South by Southwest is expecting a crowd of 28,000 for the interactive portion of its 11-day tech, film and music festival, a SXSW rep told Adweek. That's 3,500 attendees more than in 2012 and 9,000...
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Doritos Builds Tweet-Powered SXSW Stage That's More Awesome Than the Acts on It
Doritos has built a 62-foot-tall, tweet-powered concert stage designed to look like a giant vending machine that turns your tweets with the hashtag #BoldStage into a real-time concert-control...
View ArticleAgency Execs' Favorite SXSW Hot Spots
Austin is a Texas-sized town, but it’s about to get super crowded as an estimated 28,000 people descend on it for South by Southwest. That means a massive amount of competition for places to meet, be...
View ArticleElon Musk: 'My Life Is Insane'
At a packed keynote panel that left many SXSW attendees watching from overflow rooms, SpaceX, Tesla and PayPal founder Elon Musk gave convention goers a glimpse of his "insane" life. Throughout the...
View ArticleYouTube Co-founder Prepping Possible Rival
YouTube has had its share of competition over the years. Companies like Vimeo and DailyMotion (plus copyrightlawsuits and crushing overhead costs) led Chad Hurley and the video-sharing site’s...
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Google Search Exec Questions Facebook Graph Search
Facebook CEO Mark Zuckerberg has made a point of stressing that the social network’s Graph Search is not a Web search engine along the lines of Google. Rather than scan the whole Internet, Zuckerberg...
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Mashable Unveils New Native 'Social Lift' Ad Unit
Today, at Mashable's SXSW MashShow event, CEO and founder Pete Cashmore presented the company's newest native ad unit to the Austin, Texas, crowd. Called Social Lift, the product is a natural...
View ArticleNFL Held Invite-Only Show Right Before SXSW Began
Tech players and marketers are now consuming their final drinks for South by Southwest Interactive, a five-day conference wrapping this evening. For the National Football League's digital marketers...
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Forget Finding Your Friends. SXSW Shifts to Outer Space
This year, like the one before it, nobody "won" South By Southwest Interactive. This is not news, nor is it a surprise for a festival that's been in the middle of an identity crisis for years;...
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For Four Notable Startups, This Was SXSW
A tall rocker dude with a passing resemblance to Dave Grohl ambles into the Austin Four Seasons, hardly standing out among the flannel-wearing, phone-staring digerati during the first week of South by...
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The Winners and Losers of SXSW
Which app, keynote speaker and barbecue joint got the most social buzz at SXSW? Who was the week's biggest celebrity? What were some of the event's highlights—and what made us wish we'd just stayed...
View ArticleWe Took a Bunch of SXSW Geeks on a Field Trip
Talk about a lip smacker of a photo project. Adweek gathered a diverse group of SXSW attendees for this series of portraits set at three Austin landmarks—and as this is Southwest Texas, barbecue...
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